. >> there's so many students, and i think what most kids want to know, and i'll put this to you, doug, what to do to really make the application stand out. >> i think the best information i would give is to be authentic and describe who you are and let us understand what you want. don't write to us and tell us who you are because we're building a community, not filling a classroom. >> talking about the dreaded essay, of course. the point you is want to make it personal. can you tell when it's been overedited or adults have maybe even written it? >> yeah. a lot of times, particularly when the adults sign the application, you know -- >> does that really happen? >> that happens sometimes. it feels a little bit more packaged. it's not about the students so much when someone else is writing it. we don't hear their voice. we don't understand what makes them tick and that's what we're looking for. >> can you forgive something a little less than polished if you feel it's authentic? >> i think you can. i think at times, you know, it's an individual review. you look at everything, and you say,